Republic Of Couture – Grand Opening in Atlanta
Directed | Filmed | Edited by EJ Alvarez
Even though Republic Of Couture (ROC) opened its doors in the Spring of 2013 they saved their grand opening celebration for this past Saturday night. The high-end shopping destination on Peachtree Street took the opportunity to go all out and created a magnificent opening celebration. And we mean all out! Peachtree was closed down and transformed into a veritable block party sporting a huge runway in the middle of the street – a first in the history of the city.
Before the actual fashion show, VIPs enjoyed delectable bites from STK and Cucina Assulina. Drinks were provided by Purity Vodka and rose wine from Brad Pitt and Angelina Jolie’s Provencal wine estate. Around 9 pm the VIPs joined the crowd gathering in the street for a glamorous fashion show. The show started with a James Bond character rappelling onto the runway and welcoming everyone to the show. The ensuing catwalk show displayed trendy fashions from ROC for both men and women featuring everything from casual styles to sexy evening wear.
After the inspiring fashion show guests were invited inside more drinks and food – and to shop their hearts out. For people who wanted to keep the party going there were shuttles to Prive Nightclub for the after party.
ROC really set the bar for fashion events in Atlanta by literally taking it to and taking over the street. We can’t wait to attend their next major event — who knows what the creative minds of ROC will come up with! Taking over Piedmont Park? Turn the beltline into the world’s longest catwalk? We’ll just have to wait and see…
Reference from rocintheweb.com/press/
Article by By Mikkel Hyldebrandt